Jean Paul Gaultier: fashion economy.
Fashion Economy.
Raquel Zimmerman, one of the most popular models of the moment has finally reached the statutes of muse…in fact, Jean Paul Gaultier’s muse! She is the one whom fashion maestro chose to be the face of his fall/winter collection.
Precisly, there are two Raquels on the ad campaign thanks to the fantastical skills of avantgard photographers – Inez and Vinoodh. At the same time Zimmerman plays female heroine who wears trenches and dresses from the new JPG collection and the role of boyfriend who demonstrates the male clothing line. By doing so, Jean Paul Gaultier found an interesting way to cut expenses for his ad campaign: it illustrates both male and female choices of wardrobe for fall/winter JPG collection.
Black and white ads will be available in all issues of September magazines.
images from www.fashiontime.ru
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