Teletype: Jean Paul Gaultier for Target.
Now it’ official Jean Paul Gaultier is making a capsule collection for the American Target. I can’t say that it was unexpected (there rumors were out there for quite a long time now) but I still think that it’s a great surprise that JPG has decided to collaborate with Target (note that he did not work with the Swedish clothing brand H&M).
This collection will hit the shelves on March 7th and will be available only in 250 Target stores in USA.
Despite the fact that Gaultier is not going to bring back alive his iConic bras and fishnet tights (so adored by Madonna back in 80-ies), the upcoming collection will certainly make up for the Target clothing range and most probably even drive new fashion-aware customers to the 250 selected stores this spring!
Who knows who’s going to be the face for the ad campaign – Kate Perry maybe? or Rihanna? We’ll see in couple of months.
